Wednesday, 26 September 2012

Thoughts provoked by the Bookseller Children's Conference

I went to the Bookseller Children's Conference yesterday – if you follow me on Twitter you might have noticed my sporadic (lame) attempts at live tweeting. (In my defence, I was mostly trying to write notes with an actual pen on actual paper… 70% of which I can actually decipher today!) It’s the first time I’ve been in a position to go to this particular conference and I found some of it informative, some of it funny, some of it irrelevant. But most of all (and I think this is the point of an industry conference) it got me thinking.

Here are some of the things I’ve been thinking about:
  • TIME

On the matter of MONEY
Crap. You need a lot of it. We don’t have a lot of it… WE’RE DOOMED!!! But hang on – remember you old adage, Non – you don’t need money to have a good idea. You don’t even need to have the good ideas when a whole platter of them have just been laid out for you by some of the best in this, and other, industries. Sure those guys laugh at a budget of £20,000 for app development (*gulps*), but you don’t need a big budget to adapt the concept of a style guide for branding the identity of a book beyond the physical object…  

On the matter of TIME
Crap. You need a lot of it. We don’t have a lot of it… WE’RE DOOMED!!! OK. So this is a real problem for me. I barely have the time to edit the manuscripts I’ve commissioned inside/outside of my working hours, brief the covers, provide the sales material, prompt the publicity & marketing initiatives, answer emails, meet with agents, read submissions, write the POs, check the proofs... I’m going to have to think about this one (but quickly, because I don’t have much time!). Right. Got it. I am going to copy some of those clever things that other people do ergo avoid spending time learning by making my own mistakes. That’s basically point one again isn’t it? (Yes.)

On the matter of GENDER
Well. You can’t fight this one – here are Bowker’s findings on the gender/genre reading habits of children:

And although I’d like to say the quote of the conference came from the witty and entertaining Chris Riddell or the presentation perfect Sharna Jackson from Tate Kids, the one that sticks with me is Nickelodeon’s market research video where a little boy is asked why he prefers one website to another: “Dora’s for girls.”

Although… Dora is for girls. It’s targeted at girls, it presents information in a way that appeals to girls and well, perhaps this gender-bias is a self-fulfilling prophecy... *stares off into middle distance stroking chin thoughtfully*

Maybe there is room to fight the bias after all?

On the matter of ENGAGEMENT
The marked difference between these games and TV types and these bookish types is that the former do an awful lot of market research. As far as I’m aware (and correct me if I’m wrong), publishers don’t do this. And, do you know what? I don’t think we should. Online games, TV etc… these are meant to be pure entertainment forms, their sole purpose is to give children what they want so that they come back again and again and again. These industries have to do this because they rely on advertising for their revenue, and if they can’t gurautnee a large audience, advertisers won’t pay the money.

Free from the bonds of advertising (I say 'free' because I am putting a positive spin on the difference in revenue directed towards the industry I love so much), children’s publishing has a different agenda. It’s not solely about giving the children what they want. It’s about getting them to expand their minds. It’s a feeling of being ‘in this together’ across the whole industry: we just want one book – any book – to cause a child to want to pick up another, and another, and another. Obviously if you’re getting the commissioning right you want them to pick up ones you’ve published, but really, we just want them to become voracious readers of all the books. And to nurture the reading habit requires giving a reader a challenge that they might not know that they’re willing to rise to meet, so that they start reading different books from the ones that they’ve already mastered. So they move around the smorgasbord of books on offer and become more engaged as they evolve as readers. They aren't just candyfloss for the brain.

Eric Huang (@dinoboy89) from Penguin finished the conference on a fantastic statement about curating stories and encouraging children to go out into the world and find their own. Or something like that. (It's in the 30% of notes I can't read, sorry.) And if there’s one thing that I took away, above all else, it is that stories matter.

1 comment:

  1. What a great blog - thank you. I tried to follow on twitter yesterday, but this is much easier to digest! And I particularly like the chart that you've inserted.

    Cheers, all the best, Zella

    PS I am well aware that the first part of this comment sounds awfully spam like - but I promise you I am real!